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History
Primo Company was founded on October 24, 1952 in Tokyo,
Japan as Musashino Acoustic Laboratory. Their first products were
stylus cartridges and crystal microphones. After a number of years,
the business spread worldwide, and with the new name of Primo Company,
Ltd. they quickly became internationally known. In addition to the
original product line, they began making dynamic and electret condenser
microphones for high-end application where the need for precision
performance and high fidelity were required.
Today,
along with company headquarters and main manufacturing facilities
in Tokyo, there are four other manufacturing sites, one of which
is in Singapore. The Chemica facility, in central Japan, is the
most highly advanced with state of the art manufacturing. The product
line there produces high performance ceramic receivers, sensors,
and the newest technology in electret condenser microphone elements.
After that successful expansion into Singapore, the next markets
to move into were North America and Europe. In 1973 a United States
office opened and yet another operation was born as Primo Microphones,
Inc. and in 1981 Primo opened its first manufacturing site in the
States in McKinney, Texas.
In
the mid eighties, another opening was in Friedrichsdorf, Germany
to meet the European needs. Although there is no manufacturing done
in Germany, there are expanded efforts at the McKinney site to assist
them. With 100 employees at Primo in Texas, they perform value add
services second to none for their customer's needs. And in 1997
a Mexico Maquilla operation opened as Primo Microphones de Monterrey,
S.A. de C.V. to further expand Primo's capabilities, capacities
and customer partnerships in North America.
At
the Japan facilities, Primo Company's research and development department
maintains the highest level of equipment and testing laboratories.
With equipment like Bruel and Kjear acoustic test equipment, an
anechoic chamber, clean rooms independently controlled for environmental
testing, such as temperature, humidity, and life cycling, where
Primo can test almost any condition needed for element qualification.
Along with a state of the art recording studio, it allows them the
highest quality production to undergo scrutiny at premium levels.
Whatever the customer needs, they can be satisfied by the R&D
staff and engineers.
Another
unique aspect about the Primo Company is that all of the automated
assembly and test equipment is designed, developed and manufactured
by our company's engineering and manufacturing teams. This allows
Primo to be on the leading edge of technology and manufacturing
practices. The competition has always been curious about our equipment
source, and when they find out it is proprietary, they are amazed.
As
an international company, Primo Company is still a privately held
corporation. They are not traded on any boards or exchanges. World
wide, there are about 900 employees with annual sales in excess
of $250 million and they will manufacture a quarter of a billion
elements annually. Primo is not associated with any "Keiretsu"
(an affiliate of another business) therefore they have the freedom
and flexibility to be very independent in doing business with a
variety of businesses, companies and people around the world. To
that end as an Original Equipment Manufacturer (OEM) they find at
times that some of their competitors are also some of their valued
customers!
Today,
the application of microphones is never ending. Primo finds them
being used in more and more places. This translates into the need
to manufacture more and the demand on the industry is enormous.
Interestingly enough, the "ideas" for new applications
do not come with all the answers and that is another area Primo
prides itself. They are very willing to work with the developers
and engineers in the early stages, many times at no cost, to assist
in creating new opportunities. The focus is on long-term relationships
and not short run profits. Primo feels that the seeds planted early
will bear bountiful fruits in the future that benefit all.
It's
hard to realize, but Primo has been involved in wireless communications
and precision measuring devices now for more than thirty years.
New products have been introduced and new developments continue
to be worked on through the R&D and engineering units. Primo
continues to be in the forefront in products for such applications
as: voice recognition microphones, ultra-carteoid microphones, teleconferencing
microphones, ultra-thin speaker/receiver units, noise cancellation
systems, utilizing counter phase technology, and even mini-robotics.
At
Primo, there is a feeling that there are no limits in enhancing
their core business. Primo Company plays a key role in the telecommunications
industry supplying literally millions of microphones and speakers.
Today, with the popularity of being "mobile", elements
used in the wireless and cellular industry are increasing in demand.
Although this is a major portion of the business, Primo still maintains
quite a presence in acoustic measuring, security, various headsets
styles, medical applications, mobile paging, broadcasting and telephone
handsets of all variety and configurations.
As
is the nature of the OEM business, Primo is very sensitive to their
customers' marketing and manufacturing needs. They stand by them
through the cycles of ups and downs in the industry, and it has
been their tradition to assist and follow what customers desire
and needs, maintaining a low profile so the focus is on the customer
and their success, and ultimately Primo's success. Early communications
and cooperation in each business relationship develops strong customer
and vendor relationships.
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